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Real conversations on leadership, delegation and building high-performing teams that scale.

You don’t need motivation.
You don’t need another productivity hack.
And you definitely don’t need someone telling you to delegate more.

You need to design your team properly. Built to Lead is a podcast for founders and CEOs who already have teams and still feel like everything runs through them.

If you’re ready to start leading like your business depends on it, because it does, then this is exactly where you should be.

Each week, Jess Whatman sits down with founders, CEOs and industry leaders to talk about what actually happens inside growing businesses, beyond the highlight reels.

This isn’t a feel-good business motivation podcast. It’s a practical, behind-the-scenes look at how high-performing teams are designed, led and built to last.

  • How leaders evolve as the business outgrows them

  • What changes when delegation moves from tasks to ownership

  • The difference between building a team and building leverage

  • Why some businesses scale smoothly while others stall quietly

  • How modern founders and CEOs balance growth, performance and life.

Hi, I’m Jess. 

Founder of AgentSync. Host of Built to Lead.

Through this podcast, I share the conversations I’ve had with founders, CEOs and operators navigating that exact shift.

The decisions that matter once the business outgrows the founder. The thinking required to delegate without losing standards. And what it really takes to build teams that operate with ownership.

If you’re building something serious and want your team to scale with you, this is where the conversation starts.

I’ve built and scaled teams inside fast-moving businesses, including my own, and I’ve seen where growth can break. It’s rarely from ambition or ideas. It’s the way teams are designed once the business starts to move.

I started Built to Lead for founders and CEOs who already have momentum, and need their team, structure and leadership to keep up.

Hi, I’m Jess. 

Founder of AgentSync. Host of Built to Lead.

Through this podcast, I share the conversations I’ve had with founders, CEOs and operators navigating that exact shift.

The decisions that matter once the business outgrows the founder. The thinking required to delegate without losing standards. And what it really takes to build teams that operate with ownership.

If you’re building something serious and want your team to scale with you, this is where the conversation starts.

I’ve built and scaled teams inside fast-moving businesses, including my own, and I’ve seen where growth can break. It’s rarely from ambition or ideas. It’s the way teams are designed once the business starts to move.

I started Built to Lead for founders and CEOs who already have momentum, and need their team, structure and leadership to keep up.

Hi, I’m Jess. 

Founder of AgentSync. Host of Built to Lead.

Through this podcast, I share the conversations I’ve had with founders, CEOs and operators navigating that exact shift.

The decisions that matter once the business outgrows the founder. The thinking required to delegate without losing standards. And what it really takes to build teams that operate with ownership.

If you’re building something serious and want your team to scale with you, this is where the conversation starts.

I’ve built and scaled teams inside fast-moving businesses, including my own, and I’ve seen where growth can break. It’s rarely from ambition or ideas. It’s the way teams are designed once the business starts to move.

I started Built to Lead for founders and CEOs who already have momentum, and need their team, structure and leadership to keep up.

If you’re a founder, CEO or leader who:

  • Already has a team, but everything still funnels through you.

  • Is growing, but feels like the weight of scaling is heavier than it should be.

  • Is past surface-level business advice and wants real, cut-the-crap-and-give-me-the-good-stuff leadership conversations.

  • Is building something serious and wants your team to keep up.

Sound like you?

Jump straight to your
favourite topic:

Jump straight to your
favourite topic:

Built to Lead features founders, CEOs and leaders who are actively building high-performing teams and scaling their businesses.

Built to Lead features founders, CEOs and leaders who are actively building high-performing teams and scaling their businesses.

Built to Lead features founders, CEOs and leaders who are actively building high-performing teams and scaling their businesses.

It’s about honest conversations, lessons learned and what actually works behind the scenes. Want to share your story?

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Not sure? Let’s talk about it.

Tell us what you’re building or what you need help with and we’ll help you map out your next move.